Pepperfry launches first outlet in Vijayawada

Hyderabad: Pepperfry, a furniture and home products dealer, announced the launch of its first outlet (studio) in Vijayawada. The offline expansion is in line with the company's aim to explore the niche markets and build the largest omni-channel business in the furniture and home products segment.

Pepperfry, which launched its first outlet in 2014, currently has more than 100 stores across 50 cities in the country. Of these, 35 are in south India.

The studio, which is launched in partnership with Saikr Retail Private Limited, is situated in a prime location on Guru Nanak Road with a carpet area of 1,500 sft. It offers customers a first-hand experience of a curated range of furniture and décor, which is carefully selected from the differentiated portfolio of more than 1 lakh products available on Pepperfry's website.